In high school, numbers are our enemies. Algebra, geometry, and whatever comes after that (obviously, I didn’t get that far in high-school math) are despised like weekend chores and school lunches. At some point down the road however, the smart ones start paying closer attention to numbers. They change like an ugly duckling until numbers are what make our hearts race and pupils dilate. Maybe you’re not to that point yet. Maybe though, we can help you get there. Humor us and imagine you’re a business owner in Hawaii while we let the numbers talk:
That’s the number of registered internet users in Hawaii as of June 2010. In case you didn’t know, that’s just below 80% of the total population of Hawaii. 4 out of every 5 people in Hawaii are using the internet. What does that mean for you, the local business owner? Well, if you want to connect with your local customers, I know a pretty big platform where they gather every day.
Close to 1/3 of all registered internet users in Hawaii are doing locally based searches, that’s 378,527 if everyone doing them does just one a day. They’re looking for plumbers in Kaneohe, windshield repair shops in Waialua, and Saimin restaurants in Honolulu. Whatever you do as a business, don’t you think it’d be good to help those people who are looking for your services or products to find them?
We’ve all gone to the shoe store to try on shoes then ordered them from Amazon right? So we know it happens but you’d be surprised to know how often it doesn’t happen. Local searches result in local purchases approximately 90% of the time. In numbers, that’s 340,674 local purchases resulting from online searches daily. Let’s assume that your area of business, whatever it may be, accounts for a mere 0.01% of daily, local searches. That would mean there are 378 local searches done daily for your area of business. And finally, 340 purchases as a result of those daily searches. If you’re a business owner, you might find your eyes open a little wider and your heart beating just a bit faster by now. And if so, you’re perfectly normal.
See, numbers really are attractive.
Get access to free tips and more!